Selecta’s new see-through ice cream tubs save Filipino kids from dessert disappointment

Almost every kid who grew up in the Philippines knows that feeling of finding an ice cream tub in the freezer and expecting to find, well, ice cream inside — only to find them filled with heaps of marinated fish or the previous day’s leftovers instead.

While the repurposing of ice cream containers certainly showcases our culture’s knack for practicality, the practice has scarred generations of children who were duped by their contents.

Not anymore, apparently. Thanks to a post by Angelo Jose, the internet now knows Selecta brand ice cream tubs now come in transparent containers, saving today’s children from the agony of dessert disappointment.

“We will no longer be deceived. Selecta has adjusted for us,” he joked, posting a photo of the brand’s Double Dutch variant — and the swirls of vanilla and chocolate that can be seen through the container’s transparent bottom.

The photo had the internet tickled.

“Aw, now they took away the thrill of opening the lid,” one commenter joked.

“They should do the same for butter cookie cans,” one said, referring to the round tins that usually hold shortbread cookies. “Too many sewing kits already.”

“Selecta knowing what needed to be done,” another quipped.

“Why is there ice cream in the fish container?” One joked.

Guess it’s time to retire those ice cream pranks on TikTok, now.